Have you noticed a difference lately when you stand in front of the supermarket shelves looking for shampoo or chocolate?
Have you noticed how the colors of the packaging are changing and brightening up the products?

Well, you're right; the packaging market is evolving rapidly and current trends are driving this transformation. From design with unique creativity, to personalization to reflect brand identity, to automation to improve efficiency, to sustainability to meet environmental concerns.

Without a doubt, trends in the flexible packaging market are transforming the way brands present themselves to consumers.
In addition, many interesting innovations have been made to modify the product and the material. In order to have a good shelf life of a product, the packaging must have high barrier properties; therefore, many laminated structures, such as plastic, paper and aluminum, and a combination of materials have been introduced. The popularity of various types of flexible packaging, particularly pouches, is increasing due to their wide use in almost all end-use industries.

Source: https://www.informesdeexpertos.com/informes/mercado-latinoamericano-de-envases-flexibles