A new Pantone colour whose bold presence encourages personal inventiveness and creativity.
Displaying a carefree confidence and bold curiosity that encourages our creative, inquisitive and intriguing spirit, PANTONE 17-3938 Very Peri helps us embrace this altered landscape of possibilities, opening us to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents, complemented with a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light. We live in transformative times.
PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us stretch the boundaries of reality, opening the door to a dynamic virtual world where we can explore and create new possibilities of colour. With trends in gaming, the growing popularity of the metaverse and the growing artistic community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world manifest in the physical world and vice versa.
"The Pantone Color of the Year reflects what is happening in our global culture, expressing what people are looking for that color can be expected to respond to." added Laurie Pressman, vice president of the Pantone Color Institute. "The creation of a new color for the first time in the history of our Pantone Color of the Year color education program reflects the global innovation and transformation that is taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new blue shade infused with violet red highlights the vast possibilities before us."
Embracing the qualities of the blues, but at the same time possessing a violet-red hue, PANTONE 17-3938 Very Peri shows a lively, cheerful attitude and a dynamic presence that encourages bold creativity and imaginative expression. Colour palettes with PANTONE 17-3938 Very Peri About Pantone Colour of the Year The process of selecting the Pantone Colour of the Year requires careful consideration and trend analysis. To arrive at the selection each year, Pantone's colour experts at the Pantone Color Institute™ comb the world for new colour influences. These may include the entertainment industry and films in production, touring art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles and socio-economic conditions.
Influences can also come from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture global attention. For 23 years, Pantone's Colour of the Year has influenced product development and purchasing decisions across multiple industries, including fashion, home furnishings and industrial design, as well as graphic design and product packaging.
About Pantone Color Institute ™ Pantone Color Institute is the business unit within Pantone that highlights the best seasonal runway colours, selects the Pantone colour of the year, forecasts global colour trends and advises companies on colour for product and visual brand identity. Through seasonal trend forecasting, colour psychology and colour consulting, Pantone Color Institute partners with global brands to effectively harness the power, psychology and emotion of colour in their design strategy.