Pantone, the global authority on color communication and inspiration since 1963, explains that the chosen color, 'Peach Fuzz', is a velvety soft peach whose enveloping spirit enriches the heart, mind and body. Subtly sensual, it is a shade that brings a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and welcoming tone that highlights our desire to be together with others or to enjoy a moment of tranquility.

Peach Fuzz' presents a fresh approach to a new softness. An alluring peach tone gently nestled between pink and orange that inspires belonging, recalibration and an opportunity to nurture, conjuring an air of calm, offering us a space to be, feel and heal and from which to blossom. An idea as much as a feeling with which to awaken our senses to the comforting presence of tactility and enveloping warmth.

Sensitive yet sweet and light, Pantone shade 13-1023 'Peach Fuzz' evokes a new modernity. While it focuses on the human experience of enriching and nourishing the mind, body and soul, it is also a discreetly sophisticated and contemporary peach with depth, whose soft lightness is understated yet impactful, bringing beauty to the digital world.

Seemingly tactile, 'Peach Fuzz' invites consumers to reach out and touch it. Its warm touch makes it an appealing shade for a wide variety of products, from food and beverages to cosmetics and accessories. Inspiring thoughts of sweet and delicate flavors and aromas, 'Peach Fuzz' tempts the taste buds with thoughts of sweet and delicate aromas and treats.

Visually appealing and engaging, 'Peach Fuzz' is a nourishing peach shade that inspires an instinctive desire to reach out and touch it. It is an enveloping shade that awakens the senses to the comforting presence of tactility and enveloping warmth, conveying a message of tactility that manifests itself in velvety, quilted and furry textures that are luxuriously soothing and soft to the touch.