The Four Points Hotel by Sheraton in Medellin, Colombia, was the ideal setting for the participation of entrepreneurs in the digital printing industry throughout Latin America to join the HP Diversification 2023 event. An event created and led by HP inc, where guests had the opportunity to experience the diversification of each printing sector whether labels, flexible packaging, commercial printing or corrugated.The main focus of the event was to create new business opportunities with different approaches. Diversify and innovate by exploring other segments.
From April 25th to 27th, participants enjoyed the company of colleagues from all over Latin America. On the first day a welcome dinner was waiting for them, the second day they enjoyed talks with businessmen of the sector and their experiences, the third day they had the opportunity to visit the facilities of Servibarras a great company with more than 26 years in the industry, specialists in labels, technology, and optimization of logistics processes and support.